Founded in March 1950 by the Louisville Chamber of Commerce to replace the Board of Trade Journal.

[1] The magazine was printed quarterly and its subscribers consisted of mainly Chamber of Commerce members as a part of membership dues.

However, from 1951 to 1970 the magazine grew to include community topics and better graphics due to Helen G. Henry.

During her tenure with the magazine it received 45 awards from the American Association of Committee Publications.

In 1993 the Chamber of Commerce sold the magazine to Dan Crutcher who became the publisher and editor.