Lovćen is a Montenegrin brand of cigarettes, currently owned and manufactured by the Duvanski Kombinat Podgorica in Cetinjski Put, Podgorica, Montenegro (formerly called the Duvanski Kombinat Titograd).

The pack features a white and red colour pattern, similar to that associated with Marlboro.

The old, third variant Yugoslavian pack featured a red star, but it has since been removed.

The Lovćen mountain is featured centrally, with the words "King Size" written in a golden font underneath, followed by the brand name and (depending on the variant) either Lux or Selected Fine Tobaccos below this.

[4][5] In 2016, there were various reports that old Lovćen cigarettes with a Yugoslavian tax stamp were sold by some retailers in Montenegro, despite the fact that these cigarettes were pulled from the market years ago.