Upon its release, Paul Lester of Melody Maker praised the song as a "sparkling addition to the ABC oeuvre" and described it as "disco as in 'Southern Freeez' or an old Whispers love-thing".

He noted the band "continue to face tomorrow with their best foot dancefloorward" and added that the B-side, "What's Good About Goodbye?

", "makes me long for that pre-Pixies/Roses, pre-postantirockist time when bands yearned to sound modern and technologically advanced".

[1] Sally Margaret Joy of Melody Maker was less enthusiastic in her review, calling the song "merely vapid", with the "only clue to a former glory [being] the upward bubbling of a watery whistle during the verses".

She also noted the "pick 'n' mix chocolate box lyrics" that "passed muster" on The Lexicon of Love, but "sound all wrong now".