[2] Laurence previously stated that he did not want to rush out a follow-up to "Arcade", but rather take his time and wait until he found the right song.

[2][3] De Telegraaf announced on 14 October that fans that had attended Laurence's performance in Nijmegen were told the follow-up single would be "Love Don't Hate It".

[4][5] Duncan premiered the song on Dutch television during De Wereld Draait Door on 23 October.

Directed by Ed Sayers of Seven Productions, it features Laurence in a dark area, singing amongst red lights and celluloid film effects.

Bryan Kress of Billboard wrote, "With so much on the line, [Laurence] looks every bit prepared to lead the way and fight to the end.