"Love Is the Sweetest Thing" is a popular song written in 1932 by British band leader and singer Ray Noble.
Using guest vocalist Al Bowlly, Noble's recording was a big hit on both sides of the Atlantic, bringing Noble his first American success.
[4] It was published by Francis, Day & Hunter Ltd.[2] Like most compositions published in the period (commonly called Tin Pan Alley songs), its main refrain (in thirty-two bar A-A-B-A form) is preceded with what were then called "sectional verses" or "introductory verses" which are usually omitted from early recordings and modern performances.
The following artists, among others, have made recordings :- First introductory verse: Start of main refrain (nowadays "Verse One"): End of main refrain (nowadays "Verse Three"):