Islanders and couples must typically take part in many games and challenges designed to test their physical and mental abilities, with the winners receiving special prizes afterward.

[15][16][17] The series was officially announced by Pro TV on 12 May 2023, with the applications being open immediately for all singles men and women, all around Romania.

The first teaser trailer, featuring islanders from British version of the show in a 30s airline themed promo, was released also on 12 May 2023.

Following the announcement of the series, Antonii Mangov, the Programming Director Pro TV said: "We are very excited to finally bring Love Island to Romania.

The show is one of the hottest formats in the world at the moment, and it fits perfectly with VOYO and Pro TV's strategy of having quality entertainment for diverse audiences.