It was released on 9 November 2018 as the intended lead single to her unreleased fifth studio album through 3 Beat Records, following its premiere on Capital FM.

[7] Speaking of the writing process on Jessie Ware's podcast Table Manners, Cheryl stated:[8][Nicola's] written for me in the past.

She knows me inside out and she can speak for me and melodies are just first-take wonders.Prior to the song's release, teasers of the accompanying music video, directed by Sophie Muller, were posted on Cheryl's Instagram account.

Klonowski compared Cheryl's vocals to those of Selena Gomez, saying "it's unlike anything we have heard from her before", and deemed the song "a fresh take on the pop genre" and "a massive banger that promises to become the major earworm of 2018".

[13] Daniel Welsh of HuffPost found the song to be "a bold, and surprisingly fun, return to pop", describing it as "Cheryl's most personal single to date".