It was released on August 7, 2015, through Republic Records and Universal Music Group, as the lead single from her debut extended play (EP), Haiz (2015).

[5] Billboard noted that, The 18-year-old, who showed the world her chops as the standout newcomer in Pitch Perfect 2, brings all the self-confidence a girl could need to the empowering anthem.The song was described as a "sugary, feel-good pop jam".

[10] Vulture writer Dee Lockett noted that Steinfeld "made her ode to masturbation just subliminal enough to fly over a less-involved parent's head, and its sugary TeenNick-appropriate production probably will not raise any suspicions either".

[11] Steinfeld herself has stated that the meaning of the song is intended to be interpreted by the listener, "but for me it's an empowerment record and it’s ultimately about taking care of yourself and indulging yourself, whether that be emotionally or physically or with material things.

[14] She did feel that the 2015-2016 trend for being "body positive" is not captivated in the song but noted that it is still a "fun song that lies in the same vein as the new style that artists like Taylor Swift, Selena Gomez, and One Direction are all pushing towards as they break free of their own invisible chains of adolescent and innocent teeny bop status".

[15] They also called the song "pop bliss" praising Hailee's unique voice and comparing it to Tove Lo and Ariana Grande.

[15] Vulture writer Dee Lockett also praise the song noting "a glaze to Steinfeld’s vocal style on the track that's unmistakably Swift-influenced.

[19] In a review for the film, Insider writer Kim Renfro commented that "the anthem carried throughout the movie" and that the song "drives the message home".