The song features an elaborate, Phil Spector-sounding production, with a 'busy' instrumentation including choir-like backing vocals, jangly guitars, trombones, tambourines and tubular bells.

The video for "Love You Anyway" starts with Ronan Keating strolling past a taxi while wearing sunglasses and a suit.

Shane Lynch looks out of his car to see two ladies wearing coats leaning against the bonnet - he gets out to admire them before walking past.

The band did not preview the song on their reunion tour, and instead promoted the album track "Can't Stop Thinking About You", which was originally intended for release as a single.

On 7 September 2008 they appeared as guest hosts on The Sunday Night Project with Justin Lee Collins and Alan Carr.

They performed the song on the ITV entertainment show For One Night Only on 14 September 2008, live from the Fountain Studios in Wembley.