The title track was used as the theme song for the Tokyo Broadcasting System drama, Yamato Nadeshiko Shichi Henge, which stars member Kazuya Kamenashi.

In late December 2009, it was confirmed that the B-side of the single, "The D-Motion", would be used to promote Docotomo DX (デコとも★DX), where the group would also appear in the commercial.

[1] In the following month, it was announced KAT-TUN was to perform the theme song to member Kazuya Kamenashi's drama on TBS, Yamato Nadeshiko Shichi Henge.

[2][3] The single is released in three pressings - two different limited editions which both include a DVD featuring the single's two music videos for the title track (in Type A) and "The D-Motion" (in Type B) and a featurette of the making of the music videos respectively.

By the end of the year, Love Yourself (Kimi ga Kirai na Kimi ga Suki) was reported by Oricon to sell 439,736 copies and was later certified Platinum by RIAJ denoting over 250,000 shipments.