Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording.
[4] Right after her performance at the iHeartRadio music festival in September 2012, Rihanna revealed that her single "Diamonds" would be released the same month.
[5] Via her official Twitter account, Rihanna posted a series of "teasing" tweets announcing her seventh studio album.
[8] Seth Firkins recorded the music for "Loveeeeeee Song" together with Future's vocals at Triangle Studios in Atlanta, Georgia.
[8] The song was composed in the key of B♭major and set in common time signature, and has a moderately fast tempo of 116 beats per minute.
Caryn Ganz of Spin called the song a slow jam,[12] while The New York Times's Jon Caramanica labeled it as a striking and affecting duet.
[13] Shamika Sanders of Hello Beautiful called the song a "stand-out track" on the album and concluded that Future's rapping and singing vocals "find a nestled residence beside Rihanna’s sensual register.
"[14] According to Sarah H. Grant of Consequence of Sound "Loveeeeeee Song" is an "emotionally fragmented" and a "touching duet" with Future.
[16] In a review of Unapologetic, Alex Macpherson of Fact wrote that "Loveeeeeee Song" "is a boilerplate Future space ballad with an unforgivably stupid title.