[6][7] A writer for Time magazine in 2010 claimed that Loving Day was "the biggest multiracial celebration in the United States.
"[9] According to a 2010 article in Time magazine:[10] The idea for Loving Day came from one person, Ken Tanabe.
In 2004, while a student at Parsons the New School for Design, Tanabe created Loving Day as part of his senior thesis.
He created a website to educate people about the history of mixed-race marriages and encouraged people to host their own Loving Day gatherings to create an annual tradition for the mixed-race community.According to the official Loving Day website, the event was recognized by a resolution of the United States House of Representatives in 2007, by a proclamation of the Governor of Virginia in 2015, and by a resolution of the California State Assembly in 2017.
To celebrate the holiday, people are encouraged to hold parties in which the case and its modern-day legacy are discussed, in smaller settings such as living rooms, backyards, etc., as well as in larger gatherings.