Developer Legacy's stated goals were to create a district within Downtown Atlanta that would contain entertainment, hotel accommodations and restaurants all within walking distance of each other and of the nearby Mercedes-Benz Stadium, Philips Arena, Georgia World Congress Center, CNN Center, World of Coca-Cola and Georgia Aquarium.
It would lure visitors to stay, dine, and be entertained near those facilities and attractions instead of in the Peachtree Center area of Downtown or even Buckhead.
Whereas a few years prior, few facilities existed in the area, by 2011, the district counted 25 restaurants and 6 hotels, the Ventana events center and a helipad.
[5] The area is set to add the College Football Hall of Fame and Times Square South to its roster of attractions.
Characteristic of New York City's Times Square, a portion of the facade will be in the form of a dynamic video wall along two sides of a new multi-use building.