Lucky was a fashion and lifestyle magazine founded by Kim France and first published in 2000[2] under the Condé Nast subsidiary.

[7] Chen's approach of featuring unknown fashion bloggers while recruiting expensive, upscale stylists like Carlyne Cerf de Dudzeele and legendary photographers like Patrick Demarchelier caused Lucky’s newsstand sales to fall even further by 15.8% in the first half of 2014 to 84,255 due to its high price point.

[10] It was the first event of its kind, bringing together group of digital fashion, beauty, technology and celebrity leaders, and influential advertisers to the blogger community.

In April 2014, BeachMint, a Los Angeles–based e-commerce company began a joint venture with Condé Nast.

Eva Chen served as the chief creative officer for the Lucky Group, and BeachMint's Josh Bearman as its CEO.