[4] However, it was short lived, and Morice attributed this to women being absorbed into the existing party politics, and to men being afraid that of losing their control over democracy and fearing the disturbing ideas and suggestions that their mothers, wives, and sisters may bring into the political arena.

[2][5] If was the idea of Milne, and its purpose was to prevent sweating, and mutually benefit members of the cooperative, who were all women from many levels of society, providing them the means to overcome economic hardship.

While the company initially flourished, it ended struggling against economic competition, and what Morice stated felt was a focus on individualism in society.

[5] Morice did not like regimented nature of state schools, and instead believed that Kindergartens were a way to improve the future society.

[2][7] Concerned by infant mortality, Morice, Helen Mayo, and Harriet Stirling wished to improve nutrition and hygiene for South Australian children.

[9] Eventually the school became the Mother's and Babies Health Association in 1926, running 39 clinics in South Australia.

The association is credited as contributing to South Australia having the lowest infant mortality rate in the world in 1937.