He was born in Buenos Aires, and started his career in Argentina, where he distinguished himself as a brilliant showman.
He later moved to Spain in 1963, where he had a successful musical career, both as a songwriter and singer, mixing romantic and fun lyrics.
In the 1980s, he was the musical assessor of the Televisión Española multidisciplinary contest Un, dos, tres... responda otra vez, directed by Chicho Ibáñez Serrador.
He is acknowledged as creating a Spanish popular musical genre known as "La canción del verano".
[citation needed] He has also worked as a music producer and author, mainly on children's books and novels.