[1] Ivanović stated that his stage name "Luke" comes from the anglicisation of his first name, while "Black" originates from when he as a teenager expressed forty days of mourning for the "death of the Serbian music scene".

In May the same year, he had his first live performance at the Belgrade Youth Center as a part of the Gruvlend Festival, which was organized by Zemlja Gruva to showcase new talents.

[9] The following month, it was promoted at the Waves Vienna festival and Tvornica kulture in Zagreb, where Black served as the opening act for the band Lust For Youth.

[17][18] Subsequently, on 4 March, "Samo mi se spava" received the most points out of sixteen finalists by coming second on both the televote and the jury vote, making Luke Black the winner of the competition and Serbian representative for the contest in Liverpool.

[24] Post-Eurovision, Black performed at two sold-out headline shows in London and released a single, the Lily Allen and Nirvana inspired "I'm So Happy", in August 2023.

On November 16, Black released another single, "God's Too Cool", a bass-heavy dance track produced by fellow London-based musician Shurk (Benjamin Dunkerley).

One month later, Black returned to Serbia for a sold-out concert at the Belgrade Youth Center, on the same stage where he first performed live 10 years prior.

On February 29, Black opened the semi-final 2 of Pesma za Evroviziju '24 with a reprise of his winning entry from the previous year, "Samo mi se spava".

[27] During the voting interval, Black performed an extended version of "God's Too Cool" and premiered the alternative metal song "Chainsaws in Paradise", the title track of his upcoming album.