After his career appearing on The X Factor, he signed with RCA Records in October 2014 and released his debut single "Hole in My Heart" in March 2015.

[8] That same year, Friend auditioned for the tenth series of The X Factor in front of judges Louis Walsh, Gary Barlow, Nicole Scherzinger and Sharon Osbourne.

[10] Friend's arena audition saw him sing "Too Much Love Will Kill You", after which he was sent through to bootcamp in the Boys category, mentored by Walsh.

He signed a deal with RCA Records and on 15 October 2014, a lyric video for a new song "Take On the World" was posted on his official YouTube page.

His debut single is "Hole in My Heart" and the video appeared on his official YouTube page on 8 February 2015.

He also announced via a Facebook live stream in March 2016 that he is also working with new management, TCB, and that new music is likely to be released later in 2016.

On 10 August 2018, electronic duo AZTX released a single called "Karma" featuring Friend.

[12] Friend was picked to play the part of St Jimmy in the 2019 UK tour of the musical American Idiot.