The music video for "Lullaby", directed by Nigel Dick, was shot in a factory in California[1] on January 28, 2012.

[3] The video features a constructed narrative interspersed with shots of the band performing in a cavernous building.

It also returns to the emotionally wrenching stories the band had previously used in music videos for songs such as "Too Bad", "Someday", "Never Gonna Be Alone" and "Far Away".

Now left to raise his child alone, the father (played by Justin James Hughes) struggles to keep his life together.

One day as he settles the child down, his phone slips from his pocket, and he finds a video of his wife that was shot while she was heavily pregnant.