The Lunar New Year Cup, previously known as the Carlsberg Challenge or the Carlsberg Cup, is an annual invitational football tournament organised in Hong Kong by the Hong Kong Football Association (HKFA) since 1908.

Since the 2007 edition of the event, the competition has officially been known as the "Lunar New Year Cup" by the Hong Kong Football Association.

Initially, a touring team (usually European) visited Hong Kong playing exhibition matches vs local combined.

In the period before and around the Second World War, the Lunar New Year Cup was competed for by teams from Hong Kong and mainland China.

[1] In 1983, there was a main sponsorship for the competition for the first time and the number of invited teams was increased to three.