[6] The star-studded event's telecast rights were sold to a TV channel for INR48 crore (US$7.7 million).

Mohar Basu of Koimoi wrote in his review, "I am quite assured that not every Rajni fan has Lungi as their favorite attire and neither will they appreciate Lassi in their coconut!

"[10] The Firstpost review said, "I may have to go swallow some Kafka and Faulkner after this column to feel smart again, but at least I know that I have done my Patient Zero duty in spreading the Lungi Dance virus.

Meanwhile, Honey Singh was asked by the film director to perform in the promotional song of "Lungi Dance".

When rumours surfaced about Honey Singh's involvement, Vishal Dadlani tweeted, "It's hilarious and pathetic how desperately this tacky rape-rapper is trying to ride on the fame of SRK and Chennai Express (sic)".