The latter an early travel innovator for winter sports trips to Switzerland and Italy, as well as religious tours to Israel.

[5] In October, Sunair and Lunn Poly operated the first Boeing 747 package holiday charter flight to Majorca using a leased BOAC aircraft.

High street shops concentrated on package holidays, specialized offices were structured to serve the needs of business and industry.

[8] The rivalry with Thomas Cook, and Going Places, led to a fierce price war in which Lunn Poly estimated it was sacrificing £10m per year to attract new customers away from its competitors.

[9] In 1998, Lunn Poly were the UKs largest wholly owned retailer of air-holidays with 2.3m air inclusive holidays sold, representing 20% of the market.

[10] At the turn of the millennium, Lunn Poly unveiled alternative store formats including a megastore which had five key areas - long haul, short breaks, summer sun, families and late trips - the first of which opened in Leicester.

[11][12] At the time, a number of South Wales stores rebranded from Lunn Poly to Travel House due to the latter's enhanced reputation in the region.

The technology would allow the windows to effectively talk to the customer, designed to encourage more interaction with the high street stores.