Luxman produces a variety of high-end audio products, including turntables, amplifiers, receivers, tape decks, CD players and speakers.

Lux Corporation later decided that, in order to compete effectively as a supplier, it had to not only sell equipment but manufacture parts in-house to reduce the costs of importing, beginning the creation of the Luxman brand.

One of the traits of Luxman equipment from this era is the quality and warmth of the vacuum tube sound, paired with solid-state electronics and often aesthetic designs.

[citation needed] The first of these corporate mistakes was getting Luxman involved in a hi-fi market share war with rival consumer electronics brand Yamaha.

Up to the point of the merge, Luxman was revered as a prestigious audio brand; one that sold its equipment in specialist independent hi-fi shops.

Post-merge, Luxman looked to sell their products to companies such as Costco (United States) and Richer Sounds (UK) in order to compete with Yamaha.

[citation needed] The company closed the last of the Alpine home hi-fi factories in Hong Kong in 2000 and currently sells mostly to Japan and parts of Asia, outside of Asia to the United Kingdom, Germany and Czech Republic, and Slovakia, since 2005 and currently has a distribution network which includes the United States, France, Poland, Romania, Italy, Denmark, and Sweden.