[4] Whilst assigned to write and edit the Freemans in-house publications, she met Paul Howie, an Australian fashion buyer and designer, whom she later married.

[8] The agency subsequently worked with high street brands including Harvey Nichols and Tommy Hilfiger,[9][10] and represented individuals such as Jean-Paul Gaultier, Annie Lennox, Lenny Henry and Ruby Wax.

[12] In 1984 Franks used her relationship with the Murjani Corporation (owners of Gloria Vanderbilt jeans) to persuade them to sponsor a large fashion tent outside the Commonwealth Institute in Kensington.

Following the book's publication, Franks moved to California, and formed GlobalFusion, a cause-related marketing agency, working to promote environmentally-friendly fashion and cosmetic brands[28] and helping to launch The Big Issue in Los Angeles.

[41][42] Franks was the chair[43] of V-Day UK, a charity created by Eve Ensler, that campaigns to end violence against women and girls.

[44] The following November, Franks organised the Great Congo Demonstration at the Royal Albert Hall calling for an end to the systemic sexual violence against women in the region.