The beginning of this project coincided with the promotion of Toni Sánchez, former presenter of the magazine Lo+40 of Los 40, to the post of deputy director of the Cadena SER.

Ricky García, former presenter of Tendance and World Dance Music in Los 40, was the station's director.

Nevertheless, Máxima FM separates itself from the competition with a wide variety of styles (dance, house, electro, progressive, techno, trance, makina) and an always-changing mix of popular and unknown songs within its musical formula.

Its schedule is formatted to cover the whole dance music spectrum, most notably Climax (various House/Chill-out mixes on overnights and weekend mornings), In Sessions (nine hours of EDM-leaning mixes from numerous DJs, or live festival broadcasts) to Máxima Deejay (a live beat-mixed EDM-only show) and Máxima Reserva (club classics and disco hits).

The station announced on October 1, 2018 that most of its FM frequencies would be changed to Cadena SER due to erosive listening figures.