Mäurer & Wirtz is a German manufacturer of personal care products and perfumes.

[3] The family business was founded by Michael Mäurer and his stepson Andreas August Wirtz, who established a soapworks in Stolberg in 1845.

Over time, markets were established in Rhineland, Germany, and in neighbouring countries (mainly France, Belgium, the Netherlands, and Luxembourg).

In 1939, the company was being run by Hermann Wirtz with the support of his twin brother, Alfred, an engineer.

In 2007, the company took over the brands 4711, Tosca, Sir Irisch Moos and Extase from Procter & Gamble, and in 2011 the Baldessarini fragrance line, and Windsor were acquired.