[4] The hairdresser Erwin Franz Müller [de] founded his company in Ulm on 5 March 1953.

In 2004, the company was transformed into a Limited & Co. KG (a hybrid of the English cognate of the German GmbH and the German word "Compagnie Kommanditgesellschaft", meaning "limited partnership") when the company registered under English law in London.

28,000 items) section,[2] but apart from beauty care products it also sells commodities and fashion accessories, health food and dietary supplements, as well as some over-the-counter drugs, household products, toys, multi-media (i.e. movies on DVD as well as music CDs), stationery and books.

[2] Unlike competing chains, such as dm-drogerie markt, Müller mostly sells products directly from the German domestic market (in a manner similar to parallel importing) in all countries where it operates.

Because of this, many Croats go to Müller to shop for cosmetics, detergents and most-famously, Nutella[5] as the one offered in other retail stores is of lower quality.