It was initially released for the Nintendo Entertainment System in February 1992 in North America, and by Ocean Software in May 1993 in Europe.

As a licensed product for the McDonald's fast food restaurant chain, the game stars two children named Mack and Mick who venture into the fantasy world of McDonaldland in order to return Ronald McDonald's magical bag which has been stolen by the Hamburglar.

The game was created by four people in eight months: Darren Bartlett (art and level design) Gregg Iz-Tavares and Dan Chang (programming) and Charles Deenen (audio).

The game has an alternating two player mode, and both characters can walk, jump, duck and pick up blocks to throw at enemies as they travel through the seven large worlds of magical McDonaldland.

Kids include a spin device that turns the player upside down and reverses gravity, the ability to warp throughout the current level via a zipper, and a boat that can be both ridden and carried.

Kids, Mick and Mack, reading a storybook about Ronald McDonald showing off his magical bag at a picnic in the meadow.

After collecting four of the puzzle cards, Mick and Mack are told by Ronald that the Hamburglar was sighted near Birdie's treehouse.

Following the directions given by Birdie, Mick and Mack arrive at Grimace's loft in the Highlands and search his house for three of his puzzle cards.

After collecting his cards, CosMc tells Mick and Mack to find an entrance to a volcano as the Hamburglar might be hiding out there.

Kids, featuring a mohawked Darren Bartlett, was actually taken as he was hanging upside-down on the Virgin Games sign.

Kids, such as its Spinner blocks, Zipper entrances, and hidden puzzle cards, which they suggested made it superior and competitive with other platform games, such as those in the Mario series.