Originally a small general store with various groceries and manufactured goods, he later opened a spinning mill.

[1] Though Blom Peterson died in 1954 the company remained family owned; in 1963 another descendant Ralph Mollatt took over the leadership.

M. Peterson & Søn still owned Nordic Paper, albeit jointly with Norske Skogindustrier, but sold it in 2006.

[5][6] In the same year, M. Peterson & Søn was bought in its entirety by investors, including local businesspeople as well as the forest owners' association AT Skog.

[8] In addition to factories in several countries, the company operates numerous sales offices spread around Europe.

The elephant body forms the letters M-O-S-S, in reference to the company's foundation city.