The MBC Cup (Korean: MBC배) is an annual competition organized by the Korea University Basketball Federation (Korean: 한국대학농구연맹) and sponsored by broadcaster Munhwa Broadcasting Corporation (MBC).
It is one of the oldest basketball competitions in South Korea for college teams and predates the U-League.
In Korean-language media, it is known by its full name MBC Cup National University Basketball Championship (Korean: MBC배 전국대학농구대회) to differentiate it from another similarly named competitions for college students in other sports.
The MBC Cup was considered unique for that era as it was strictly limited to college teams.
[3] Up until the 2000s, the tournament was primarily hosted by Jamsil Students' Gymnasium in Seoul, hence the name of the venue.