The convention primarily focuses on comic books, video games, sci-fi, cosplay, anime and popular media.

The London Movies, Comics, and Media Expo was founded in early 2001 by Paul Miley (ScifiShows) and Bryan Cooney (Wolf Events).

[6] The MCM London Comic Con has a large floor-space for dealer stands and exhibitors which include media companies such as film studios and TV stations.

Along with panels, seminars and workshops with comic book professionals, there are previews of upcoming television and feature films, and portfolio review sessions with video game companies.

The event also includes an autograph area where big names in movies and TV sign items for the public.

Comic Village is an area of the show that is co-ordinated by Gary "Wheels" Howe, a member of the MCM Expo Group.

This area has approximately 200 tables, where amateur as well as professional artists, writers and publishers sell their comics as well as prints.

VidfestUK is an area of the expo dedicated to online visual media, such as animations, vlogs and various web series.