MLB Advanced Media

The site offers news, standings, statistics, and schedules, while subscribers have access to live audio and video broadcasts of most games.

[citation needed] It has also provided the backend infrastructure for WWE Network, WatchESPN, ESPN3, HBO Now, and PGA Tour Live.

The company hired an outside consulting firm to build its websites which failed to work properly, which led them to develop their own tech.

In 2002, MLBAM attempted to run a streaming package around Japanese player Ichiro Suzuki of the Mariners, which achieved little success.

[7] MLBAM indicated at the time that the move was spurred by increased attendance at both the major and minor league levels of the sport and the need to make ticket purchases convenient for fans.

[6] In February 2015, it was reported that MLBAM was planning to spin off its streaming technology division as an independent company, with investments by MLB and other minority partners.

[6] On August 4, 2015, the National Hockey League announced a six-year deal with MLBAM for it to take over its digital properties, including its websites, mobile apps, operations and distribution of its digital streaming service NHL GameCenter Live (renamed NHL.tv outside of Canada), and migrating NHL Network to the facilities of MLB Network.

The deal is worth $600 million over the life of the contract, and also granted the NHL an equity stake of up to 10% in BAMTech.

[1] In April 2012, MLBAM announced that the MLB.com At Bat 12 application surpassed the three million download mark, achieving the milestone only eight days into the 2012 MLB regular season and more than four months earlier than its record-setting 2011 campaign.

This year we decided to make our At Bat app universal between the iPad and iPhone, which we knew going in would cost us 100,000 subscribers.

The issue came to a head when MLBAM denied a fantasy baseball licensing agreement to St. Louis-based CBC Distribution and Marketing Inc., the parent company of CDM Sports.

[citation needed] CBC won the lawsuit as U.S. District Court Judge Mary Ann Medler ruled that statistics are part of the public domain and can be used at no cost by fantasy companies.

"The names and playing records of major-league baseball players as used in CBC's fantasy games are not copyrightable," Medler wrote.

[22] On June 2, 2008, the United States Supreme Court denied MLB's petition for a writ of certiorari.

[26][27][28] In addition, MLBAM was issued a patent for a system and method for allocating seats for a ticketed event.

[35] MLBAM has also been sued for patent infringement of the Front Row Technologies[36] patent portfolio[37] covering the delivery of sports and entertainment video to hand held devices such as smartphones (e.g., iPhone, Android), pad computing devices (e.g., iPad, Kindle, etc.

[38] According to the patent infringement complaint filed in the United States District Court for the Northern District of Texas,[39] MLBAM infringed U.S. Patent Number 8,090,321[40] entitled "Transmitting sports and entertainment data to wireless hand held devices over a telecommunications network.