The company headquarters are in Spring Lake, Michigan, with the main manufacturing facility in nearby Muskegon Heights.
[1][2] MOTIV had its beginnings in the 1990s as Wilbur Products, a company that engineered cores for other high-performance bowling ball brands.
[2] MOTIV patented a process called NeoMark[TM], which integrates logos and other graphics into the cover stock of the ball.
[5] It has become a notable high-performance brand among league, tournament and professional players,[6] and is now one of three parent companies (with Storm and Brunswick) producing balls authorized for use on the PBA and PWBA Tours.
[7] MOTIV has produced many bowling balls used in the sport by competitive players, and has several sponsorship agreements on both the PBA and PWBA Tours.