Millard Robert E. Theodore Baehr[1] (born 1946) is an American media critic and chairman of the Christian Film and Television Commission, a division of Good News Communications, Inc.

He is publisher and editor-in-chief of Movieguide, a website and biweekly journal that evaluates motion pictures and other entertainment products from a Christian perspective on suitability for family consumption.

[2][3] After studying at several universities in Europe, Baehr graduated summa cum laude in comparative literature and as a Rufus Choate Scholar from Dartmouth College.

It was during this time that he met the former director of the Protestant Film Office, George Heimrich and was inspired to resurrect the activities of that group, which, until it was closed in 1966, had participated heavily in "approving" scripts of the major Hollywood studios for compliance with the MPAA's self-imposed Production Code.

Ted has been featured on shows such as Oprah, Hannity & Colmes,[4] CNN, ABC, Fox News,[5] AMC Specials, Entertainment Tonight, and The 700 Club.

[11] Movieguide's reviews use a "Biblical perspective" and are aimed at helping parents use informed judgment when deciding what entertainment products are suitable for their families' enjoyment.

[citation needed] In 1986 Baehr founded The Christian Film & Television Commission (CFTVC), which encourages the major media companies to produce "wholesome, family entertainment."

The content of a movie is evaluated for acceptability based on its "dominant worldview" (biblical, Christian, environmentalist, humanist, romantic, socialist, homosexual, false religion, New Age / Pagan, etc.)

[15] In addition to the awards, Baehr presents the "Report to the Entertainment Industry", an annual analysis of the past year's movies and their gross financial earnings in North America, internationally and in home video sales.

Movieguide uses this analysis and statistics in the report to attempt to convince studio executives and filmmakers that producing "family-friendly" and "spiritually uplifting", "redemptive" and even positive Christian content can significantly increase the earnings of their movies.

"[17] A March 2004 article by Marshall Allen in Christianity Today claimed that Baehr's public relations company "Kairos Marketing" accepted payment for consulting and promotional activities on behalf of six movies that were positively reviewed in Movieguide.

In a few cases, after we approve of and review the movie according to our stringent criteria, we have been remunerated for our services through a sister organization set up for this purpose to help underwrite the extra time these promotional efforts required.Further rebuttal from CFTVC advisory board member Jane Chastain in World Net Daily countered that the Christianity Today article was a slanderous "hatchet job", noting that the Protestant Film Office, the ideological predecessor to Baehr's organizations, was routinely paid for consultations by Hollywood Studios that needed its stamp of approval.