The channel has also produced its own versions of MTV reality shows like Room Raiders or Dismissed, but curse words are usually not censored in Latin American countries (specially during the watershed time).

A second catalyst was the rise of the "Spanish Rock fever", which included artists such as Argentine rockers Miguel Mateos and Soda Stereo.

Lastly, during these years the first-ever Spanish rock concert in the US was put on by Miguel Mateos, which created excitement amongst Latino communities in the United States.

In its launch year, it was sold to television stations in eleven Latin American countries, whereas in the United States, it aired on Telemundo.

It had led the ratings in its timeslot in Ecuador and had agreements with FM stations to carry a simulcast of the program due to sound problems in television sets in Latin America at the time.

Beto González from Guatemala was in charge of MTV media and ads from 1994 from 1999, later succeeded by Gus Rodríguez from México.

[3] The channel also became one of the first US television brands to develop a website for Latin America audiences with the launch MTVLA.com in partnership with the Miami-based company Internet Marketing Consultants.

The musical aspect of "MTV Latin America" was disorganized and the channel was having trouble catering to distinct regional tastes.

In February 2018, "MTV South" it bases most of its programming on music videos, up to 18 hours daily, leaving reality shows that are broadcast on the other feed only airing on primetime.

[9] Moreover, according to a study conducted by TGI Latina in 2004, MTV Latin America's audience is 57% male and 43% female.

One of the main criticisms against MTV Latin America is that it is merely a commercial channel, whose broadcasting of videos is based on only economic interests and not on audience requests.

[12] MTV has argued that these shows include music from current artists in their soundtrack, such as Laguna Beach.

This show in particular has caused great controversy among viewers as it offers content completely unrelated to music.

Another criticism against MTV is that the channel spreads and promotes inappropriate behaviour among youth, in both music videos and shows.

A final criticism, exclusive to MTV Latin America, relates to the form in which titles are presented on the screen, which usually includes a variety of orthographical errors such as missing accents and use of exclamation and question marks.