Initially managed by MTVNI's Emerging Markets group, the channel was produced and broadcast from its Warsaw hub until 22 April 2012, when operations moved to 17-29 Hawley Crescent, NW1 8TT, London, United Kingdom.

[2][3] The English-language channel features a mix of original and acquired programming, along with content from MTVNI's extensive library.

Its schedule includes shows produced by other MTV production units in Southern Europe, the UK, and Latin America.

On 1 July 2011, MTVNHD was renamed MTV Live HD and introduced a new logo as part of a global rebranding effort.

On 23 April 2012, MTVNHD officially rebranded as MTV Live HD in the UK and Ireland, and a standard-definition feed was introduced.

[8] On 2 March 2014, MTV Live HD launched in Taiwan on CHT MOD, followed by its debut on UPC Romania on 24 October 2014.

From 1 May 2021 to Malaysia Independence Day in 2022, MTV Southeast Asia shortened its broadcast to an 8-hour schedule, running from 4:00 pm to 12:00 midnight (SGT).

During this time, MTV Southeast Asia focused more on music content and reduced its entertainment programming.

[10] On 28 April 2022, MTV Live ceased operations in Russia during the broadcast of the programme Rock Solid Playlist.