[3] It received a Gold award in May 2010 at the World Media Festival in Hamburg, Germany in the Public Relations Health category for its focus on love, emotions, and sexual behavior amongst Kenyan youth.

The title song for “Shuga: Love, Sex, Money” debuted on MTV Base (DStv Channel 322) on Saint Valentine's Day in 2012.

It was aired in Africa weekly on MTV Base (DStv Channel 322) from Tuesday 14 February 2012 at 21:30 CAT (20:30 WAT/22:30 EAT) and on other terrestrial broadcasters.

According to Georgia Arnold the executive producer of the drama series, the actual plan had to be pulled back to avoid controversy since it was a delicate matter in Kenya.

[21] The third season of the series, dubbed Shuga Naija, was shot and set in Nigeria, produced in partnership with the National Agency for the Control of AIDS (NACA).

[9] It is directed by Biyi Bandele and stars Tiwa Savage, Chris Attoh, Maria Okanrende, Emmanuel Ikubese, Sharon Ezeamaka, Efa Iwara, Olumide Oworu, Dorcas Shola Fapson, Rahama Sadau, Okezie Morro, Timini Egbuson, Kachi Nnochiri, Sanni Mu'azu and Leonora Okine.

It was announced in June 2013 that new seasons of Shuga would be produced in Nigeria[10] At the unveiling event,[23] it was stated that the new series will have a whole new look; with predominantly Nigerian cast and crew.

[13] Prior to its release, a nationwide HIV campaign tagged "MTV Shuga on Tour" was held in March 2015, in partnership with the Elton John AIDS Foundation.

Starring Vanessa Mdee, Samke Makhoba, Nick Mutuma, Given Stuurman, Mohau Cele, Lerato Walaza and Emmanuel Ikubese, with cameo performances from Seyi Shay and Kwesta.

The seasons themes included abusive relationships, sexual assault, back alley abortions, and "blessers" in addition to continuing the conversation about HIV.

Sharon Ezeamaka, Jemima Osunde, Rahama Sadau, Adebukola Oladipupo, Moses Akerele, Abayomi Alvin with a cameo performance from YCEE.

[35] The series is based in Nigeria, South Africa, Kenya and Côte D’Ivoire and the story is explained with on-line conversations between the main characters.