"[3] MWM intended to create films, theater productions, and VR experiences under one umbrella to "expand and grow the IP that was born in any one of those units" through cross-pollination.

[4] At the time of its founding, MWM operated under the banners of OddLot Entertainment (film and television), Reality One (interactive), and Relevant Live (theater).

The studio, led by Rachel Shane, CCO, and COO Adrian Alperovich,[1] has produced films such as the Golden Globe and Academy Award-nominated Hell or High Water and the Emmy Award-winning television series Genius.

[9] Voyage To The Stars The Dragon Prince Nevermore Park The interactive division, previously known as MWM Immersive, created and published video games and produces virtual reality experiences.

[13] MWM Live has developed and produced projects such as the Broadway musical, Hadestown, and Million Dollar Quartet, which inspired the CMT series Sun Records.