In the first years of activity, the label division called Aggressive Rock Produktionen (AGR) published only punk German-speaking groups (Slime, Daily Terror, Toxoplasma, compilation series like "Soundtracks zum Untergang") and American punk bands (Black Flag with Henry Rollins, Hüsker Dü, Misfits, Angry Samoans, etc.).

From this nucleus he developed the label Noise Records, which was in 1984 the first specialized outlet for European thrash metal bands such as Kreator, Tankard, Sabbat and Coroner, but released also the works of bands with other metal styles, such as Helloween, Running Wild, Celtic Frost, Grave Digger, Voivod, and Rage.

[1] In the early days, there was a two-year collaboration with the New York-based label Megaforce Records, which was the first publisher of Metallica.

Through this deal, Noise published under license the albums of American thrash metal band Overkill and at the same time Megaforce issued Grave Digger works in the United States.

With a stylistic change towards glam metal in Pink Bubbles Go Ape their sales declined to 25% of their Noise Records heights and resulted in EMI dropping the band after just two studio albums.

When Modern Music was acquired by the Sanctuary Records Group in 2001, the Machinery imprint was finally dropped.

The book was authored by American metal journalist David E. Gehlke, who received full cooperation from Walterbach and the Noise Records roster.