Mad for It is a British game show for children which was produced by Carlton Television broadcast on ITV from 2 September 1998 to 31 March 2000.
Games included were: A frequent feature of Mad For It was "gunge", a green slimy goo which was regularly poured onto losing contestants and occasionally on the hosts themselves.
In the last episode, the tables were turned and the pie boy ended up getting shoved in the dungeon.
The most notable contestant on Mad For It was Katie Melua, who appeared on the show when she was fifteen.
The show was considered a parody of "adult programmes like Blind Date and Stars in their Eyes".