The attraction opened in 2011, replacing the previous Louis Tussauds waxworks.

It features over 80 wax figures of celebrities, film and television characters, athletes and musicians.

As of April 2024, Alison Hammond is the latest waxwork figure to be added to the museum's collection.

[1] The deal, totalling £38.9m, had national and local government backing and included the purchase of Blackpool Tower, Winter Gardens, Louis Tussauds Waxworks, and the Sea Life Centre.

If they are able, celebrities visit the Madame Tussauds stylists who take more than 150 measurements and 200 photos, and use an oil-based paint to create a realistic skin complexion.