From that point the street is called Avenida Juárez and becomes accessible to one-way traffic from one of the city's main boulevards, the Paseo de la Reforma.

It was named in honour of one of the most important figures in the Mexican Revolution – Francisco I. Madero, a leader of the Anti-Re-election Movement and who was briefly President of Mexico before his assassination in 1913.

In its upper part, Ferdinand Bon Benard and Gabriel Veyre, dealers of Lumiere Brothers, gave on August 14, 1896 the first cinema show in Mexico.

[1] There are chronicles about the popularity of the Madero street as a social point of meeting written by José Joaquín Fernández de Lizardi, Guillermo Prieto, Manuel Gutiérrez Nájera and Luis G. Urbina, among others.

[2] The present name was bestowed by Francisco "Pancho" Villa on the morning of December 8, 1914, after the arrival of his troops and Zapata's Liberation Army of the South to Mexico City.