Madison Avenue is a 1961 CinemaScope drama film directed by H. Bruce Humberstone, starring Dana Andrews, Jeanne Crain and Eleanor Parker.

Out of spite, Clint hatches a scheme to turn a small business, Cloverleaf dairy, into a large and prosperous one through advertising.

He approaches reporter Peggy Shannon (Jeanne Crain) to write articles about the dairy, then transforms girlfriend Anne Tremaine (Eleanor Parker), a demure colleague, into a glamorous, dynamic promotional whiz.

Clint's next step is to turn Cloverleaf's mild-mannered owner, Harvey Ames (Eddie Albert), into a colorful personality to help publicize the business.

The plan comes apart, first when Peggy grows weary of being used professionally, then when Anne sees a reluctance in Clint to commit to a personal future together and leaves him.