Since then, Madras Day celebrations have been held every year without fail, its highlights being exhibitions, lectures, film screenings and quizzes.
Unlike later anniversaries, the celebrations were officially sponsored by the British government and a special tercentenary commemoration volume was issued with essays on the different aspects of Madras city authored by leading experts of the time.
[2][3] An exhibition of pictures, portraits, maps, records and coins was inaugurated by Diwan Bahadur S. E. Runganadhan, the Vice-Chancellor of the Madras University and a short play writing competition was organised.
[5] The idea to celebrate the birth of the city every year was born when journalists Shashi Nair and Vincent D'Souza met S. Muthiah at his residence for coffee.
[6] In 2007, a commemorative postal cover was released by Chief Postmaster-General of Tamil Nadu Circle at a function at Fort St George as a part of the Madras Day celebrations, thereby inaugurating a tradition that continued through the later editions.
[9][10] "The Madras Song" was composed to commemorate the occasion and a website was launched by The Hindu titled friendsofchennai.com for residents of the city to create online petitions voicing their civic grievances.
[11][12] Historian and entrepreneur V. Sriram also designed a mobile app named Chennai Past Forward for users to keep in track with the heritage of the city.
Composed and performed by Opus g7, a band which was selected as winner through a competition floated by The Hindu, the song "Endrum Padhinaaru" was launched on 21 August 2016 and went viral on social media.
The evidence comes from writings of Henry Davison Love, whose monumental three-volume history Vestiges of Old Madras, 1640–1800 is a prime reference source for Madras' early history, which states that "The Naik's grant, erroneously styled a farman, which was probably drafted by Day, was delivered to Andrew Cogan at Masulipatam on September 3, 1639... Three copies are extant ... all of which are endorsed by Cogan.