The resort caters to young (mainly British[2]) adults and couples as well as families, with peak season during July and August.

During the winter season (November through March), the population of Magaluf consists primarily of[3] local residents, with most resort and package-based hotels closing their doors.

[4] A popular challenge for tourists is a swim to Black Lizard Island (Isla de sa Porrassa) located in the centre of Magaluf Bay.

[5] There are many bars and nightclubs in Magaluf, and many DJs have played at the resort, including David Guetta, DJ Sammy, Freemasons, Basshunter, Judge Jules, Tiësto, Pat Sharp, Calvin Harris, Tim Westwood, Greg James, Martin Garrix and Lauren Pope.

[2] British tour operators have warned the Spanish Tourist Board that the image of Magaluf[8] is affecting their efforts to market Mallorca.