Magic Light Pictures Limited is a British independent film and television production company based in London, England.
Since 2009, Magic Light Pictures have produced 12 30-minute animated specials based on the best-selling children's story books by Julia Donaldson and Axel Scheffler: The Gruffalo (2009), The Gruffalo's Child (2011), Room on the Broom (2012), Stick Man (2015), The Highway Rat (2017), Zog (2018), The Snail and the Whale (2019), Zog and the Flying Doctors (2020), Superworm (2021), The Smeds and The Smoos (2022), Tabby McTat (2023) and Tiddler (2024).
Magic Light Pictures runs a licensing programme and carries ranges in Sainsbury's, Debenhams, John Lewis, Waterstones, and M&S, among others.
Magic Light Pictures has several award-winning brand partnerships with organisations including Chessington World of Adventures Resort,[27] Forestry Commission England[28] and Arla milk.
[32] Since 2013, Magic Light Pictures has developed a range of mini-game and augmented reality apps based around the Gruffalo brand family.