The station is available on 105.4 FM in London and across the UK on DAB Digital Radio, via Bauer's Rayo platform, and on Smart speakers.

It plays "adult contemporary"[1] such as Elton John, Madonna, Ed Sheeran, Whitney Houston, UB40, Simply Red, and more.

Seven years later, the Magic brand was rolled out on MW across Yorkshire and north east England and the stations adopted a soft adult contemporary music format.

In 1998, easy music station Melody FM, which had also launched in 1990, was purchased by media group Emap from Hanson plc for a reported £25 million and rebranded to Magic that December and the change saw Emap introduce automation for the first time - weekday afternoons were split with a 'non-stop music hour', first sponsored by the now defunct energy company Calortex, and later by the Emap-owned Red magazine.

Audience figures fell on all nine stations in the twelve months that followed, some arguing a lack of local content had driven listeners to tune away.

Launched March 2016 and playing "laid back hits",[This quote needs a citation] predominantly pop and R'n'B from the 90s to today (which ended up as the slogan for the station: Pop + R'B: 90's-Now);the format originated as an evening programme strand on Heat Radio (as 'heat Chilled') but moved under the Magic brand to be launched as a full-time station, and as a permanent part of the network.

It was originally broadcast on the national Sound Digital multiplex, moved to local tier DAB, in capacity previously used by Absolute Radio 90s, in early 2019 as part of the reorganisation of space for the launch of Scala Radio, then reverted to broadcast on Sound Digital in DAB+ in October 2023, following the conversion of stations including Scala and Mellow Magic to DAB+.

in autumn 2023; shortly afterward, Mellow Magic switched its digital radio broadcast from mono DAB to stereo DAB+ but ultimately remained active as a permanent part of the network.

Launched on DAB+ in London on 21 November 2019; the station has since been rolled out to several other areas, chiefly on selected Bauer-owned multiplexes, in standard DAB, moving to broadcast nationally on stereo DAB+ in October 2023, but ultimately remained active as a permanent part of the network.

[6] Following the migration of other Bauer services (including Kisstory and Heat Radio) to SDL, some of the vacated space at local level was used during the spring of 2016 for a short-term pop-up, playing ABBA songs (and versions thereof) and related content.

[13] There was also a complementary Magic-branded music television channel available on the Sky, Freesat and Virgin Media digital TV platforms in the UK, operating as part of The Box Plus Network.