An Italian sorceress, she constantly attempts to steal Scrooge McDuck's Number One Dime, which she believes will play a vital role in magically obtaining the same fabulous wealth of its owner.
Barks instead decided to create a witch who was young and beautiful, so he took inspiration for her look from Italian actresses Gina Lollobrigida[3] and Sophia Loren.
In the latter, Barks tried to increase the usability of the character by having plots turn on other magic artifacts – here, a flying carpet – not always having to repeat the joke about Scrooge's first coin.
[citation needed] Magica also appeared as an antagonist in the Wizards of Mickey comic series as part of a trio of sorceresses who all had rivalries with each other.
Her primary motivation is to steal Scrooge's Number One Dime and melt it in the fires of the volcano, so she can turn it into a powerful magical amulet capable of granting the Midas Touch.
Magica appears as a recurring villain on the animated television show DuckTales, where she was voiced by June Foray (using a similar Eastern European accent to that of Natasha Fatale from Rocky & Bullwinkle; in the Italian version, Magica's voice actress, Sonia Scotti, depicted her with a heavy Neapolitan accent).
Although she appears as one of the series' major villains, she is frequently a source of comic relief; for example, in Magica's final scene in the series, she attempts to send Scrooge's "tin man back to Oz", but instead sent herself elsewhere in a whirlwind when a Quackenyeeken Yeeker bird yeeks in fear, causing her jar of magic dust to break open and carry her away.
Within the reboot's storyline, Magica has a history with Clan McDuck and a vendetta against Scrooge; he caused her to accidentally turn Poe into a raven and refused to stop him from flying away prior to the start of the series.
During a climactic battle atop Mount Vesuvius (a famous setting from Tennant and Tate's tenure on Doctor Who) 15 years prior, Scrooge trapped her physical body within his Number One Dime, though she was able to turn her own shadow into her "niece", Lena De Spell.
Throughout the first season, Magica manifests herself as a shadowy specter through Lena and uses her to gain the Duck family's trust in order to acquire Scrooge's Dime and free herself from imprisonment.
Magica eventually regained her corporeal form during an eclipse that occurred in the season one finale, and proceeded to terrorize Duckburg with her dark magical powers.
Magica makes a cameo appearance in the Darkwing Duck episode "In Like Blunt" along with the Beagle Boys and Flintheart Glomgold, among the bidders for the secret S.H.U.S.H.
She used it to bring in an army of villains from Duckburg and St. Canard, as well as a brainwashed Phantom Blot, and tried to seize both cities so she could have all of Scrooge McDuck's assets.
Magica appears in the DuckTales video game for the Nintendo Entertainment System as the boss of the Transylvania stage, where she attacks Scrooge with lightning bolts and by transforming into a giant bird.
In the remake DuckTales Remastered, Magica uses an expanded set of attacks (such as launching energy beams at Scrooge and summoning mirrors to hide in) and also plays a larger role in the game's overall storyline.
She gives the dime back after realizing Scrooge wouldn't be the richest man on Earth after the Beagle Boys steal his money.
In Carl Barks's "Ten-Cent Valentine", it's revealed she believes the dime must stay in one piece until she finally melts it or the spell won't work.
The 1987 DuckTales series introduces Magica's brother Poe (voiced Frank Welker), who was transformed into a non-anthropomorphic raven while maintaining his ability to speak.
In the 2017 DuckTales series, Poe is voiced by Martin Freeman and is initially presented as Magica's duck brother instead of a raven.