Magicana was founded in May 2000 by magician David Ben, Canadian broadcasting icon Patrick Watson, and documentary filmmaker Daniel Zuckerbrot.
Magicana is funded by donations from private foundations and individuals; and from the sales of tickets and publications on a cost recovery basis.
Magicana developed and runs two, community outreach programs: My Magic Hands and Senior Sorcery.
The program engages seniors by breaking the "fourth wall" of theatre and involving their participation in the magic.
The program also empowers by giving seniors the ability to invite their family and friends to a special event.
The program also aims to bridge or connect generations by offering a group activity that all can participate in, enjoy together and to discuss afterwards.