Originally a print publication, the magazine launched on 12 December 2012.
[1] The launch edition of the magazine was distributed on 14 December 2012 throughout London's Kings Cross, Victoria, Liverpool Street and Paddington Railway stations and throughout office locations in Central London.
The headline of the cover read "Branson on Mars".
Other cover-stars have included cast member of E4's Made in Chelsea Jamie Laing and British rapper Wretch 32.
[1] Magnate published a number of interviews, including with Boris Johnson,[1] SB.TV founder Jamal Edwards,[1] Matt Cardle and Jonathan Kite.